Shock for JWT London as CEO Guy Hayward quits for Havas’ BETC
JWT in London has had more bosses than you can shake a stick at in recent years and now the latest, Guy Hayward, who joined from 180 Amsterdam which he co-founded in 1998, is leaving after just two...
View ArticleWPP’s lawyers on ‘gardening leave’ alert as Collins and Exon quit RKCR/Y&R to...
This morning we learned that Guy Hayward was quitting as CEO of JWT London and this afternoon we learned that RKCR/Y&R CEO Richard Exon (left) and ECD Damon Collins were quitting to form their own...
View ArticleWill BETC’s Canal+ ‘Bear’ creation make the would-be agency network famous?
Well here it is, BETC Paris’ ‘Bear’ ad for French broadcaster Canal+. This has got the creative community all-a-Twitter, but is it any good? Strict types in Cincinnati (Procter & Gamble HQ) and...
View ArticleBETC London staffs up in search of a hot 2013
BETC Paris is one of the hottest (as well as the biggest) agencies in France and owner Havas seems determined to make it a world brand. BETC’s new London outpost, headed by CEO Matthew Charlton and ECD...
View ArticleDo the Epica award-winning epic commercials signal the death of the 30-second...
You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica...
View ArticleCan new BETC global campaign for the RCZ coupe put some oomph into Peugeot?
PSA Peugeot Citroen is a company that could do with a bit of help just now, it’s just reported a record €5bn loss and, with 60 per cent of its cars sold in the EU, must be praying that the anticipated...
View ArticleBacardi picks McCann vets to helm new US ads
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed...
View ArticleJane’s Diary: if Vivienne Westwood doesn’t rock your boat, the Cannes-bound...
Homesick, moi? It’s hard to be homesick in Cannes when the Croisette is full of London ad people talking about data and content. Ah, there’s nothing better than having all the predictable comforts of...
View ArticleBETC tries doggy style for Diet Coke hunk’s pets
The dear old UK was ever a nation of contrasts and, while half the country is concerned about ‘heat or eat,’ the nation’s pets seem to be more pampered than ever. Andrew Cooper, the model who appears...
View ArticleBBH produces global show-stopper for the Guardian
The Guardian newspaper, when it’s not being castigated by various spooks for revealing how they’re spying on us (Mrs Merkel indeed!) is trying to go global, which is brave in the extreme as it’s still...
View ArticleDavid Jones exit puts Havas into takeover play
Is Havas more or less likely to be sold now that CEO David Jones has decided to step down to form his own social media company? New boss Yannick Bollore (left), son of major shareholder Vincent, has...
View ArticleBMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and...
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for its new series of electric cars. Well they look great don’t they? But why don’t the car manufacturers cough...
View ArticleBETC chases a new viral winner with ‘Raccoon Dance Party’ for Schneider Electric
A few years ago BETC Paris created ‘The Bear’ for Canal+ and won just about every ad award going. More recently its Evian ‘Dancing Babies’ racked up over 50m hits on YouTube. Now BETC and BETC digital...
View ArticlePeugeot harks back to boy racer 205 era in launch campaign for new 208 GTI
Back in the day I recall a certain media agency that rewarded its more valued eager beaver time buyers with a Peugeot 205 GTI. Trouble was, they kept driving them into walls and things, thereby leading...
View ArticleBETC unveils sexy robot for Total Quartz
Can you remember when British TV was awash with motor oil ads? Manly lubricants stuffed full of secret ingredients that probably made no difference at all to your spluttering Ford Cortina? They seem to...
View ArticleBETC launches POP record label with Bollore’s Polydor
French media giant Vivendi and agency group Havas may be separate companies but they have one Vincent Bollore in common. The Bollore clan own Havas and Vincent is chairman and a big shareholder in the...
View ArticleBETC CCO Remi Babinet – three of my favourite campaigns and one that got away
By Michael Lee I recently posted who I thought were the best ever creative directors in advertising. One of those creative directors was Remi Babinet (below), the Chief Creative Officer of BETC in...
View ArticleBETC sets up new agency Traction as it recaptures Citroen for Havas
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a...
View ArticleYves St Laurent launches Y for Generation Y
Yves Saint Laurent is launching a new fragrance Y, aimed at the menfolk of Generation Y. These generations become a tad confusing when you’re not part of any of them. What’s next, Z presumably. Then do...
View ArticleDavid Jones exit puts Havas into takeover play
Is Havas more or less likely to be sold now that CEO David Jones has decided to step down to form his own social media company? New boss Yannick Bollore (left), son of major shareholder Vincent, has...
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