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Will BETC’s Canal+ ‘Bear’ creation make the would-be agency network famous?

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Well here it is, BETC Paris’ ‘Bear’ ad for French broadcaster Canal+. This has got the creative community all-a-Twitter, but is it any good? Strict types in Cincinnati (Procter & Gamble HQ) and other unforgiving places where they nurture their ad budgets (billions admittedly) might argue that any ad that seeks to make a point [...]

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