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Do the Epica award-winning epic commercials signal the death of the 30-second spot?

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You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, welcoming entries from the dynamic emerging markets of Brazil, Argentina, India and China – not [...]

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