Bouygues and BETC put Valentine’s Day scrolling to bed
Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in...
View ArticleBETC’s Rosie Bardales: my high hopes for Cannes
Rosie Bardales, global executive creative director at BETC, and member of the jury of the 2021 Cannes Lions in the Film category on what we can expect this year from this year’s (virtual sadly)...
View ArticleBETC’s Emily in Paris – even better than the original
Netflix’s Emily in Paris is one of those Marmite shows (although it has plenty of fans) and it provides plenty of fodder for Duolingo, an American language-learning website and mobile app, in a new...
View ArticleBETC crafts a poster classic for Canal+ hit BBC drama
One of the high points of broadcasting this year has been the BBC’s ‘This is going to hurt’ on the BBC, based on hospital doctor Adam Kay’s real life memoir. Showing the travails of a junior doctor in...
View ArticleBETC nails TV envy for Canal+
One of the newer frustrations of modern life is subscription everything, especially TV streaming channels. As a long-suffering Virgin customer I can’t get Sky Atlantic (if anyone knows how to, let me...
View ArticleMeta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta...
View ArticleFrench “super agency” BETC and Havas wins global Danone
A combo of BETC and Havas Creative has won Danone Group’s global ad account after a three-way pitch against Wunderman Thompson and BBDO. 18 agencies originally submitted proposals. Havas-owned BETC is...
View ArticleNeed a lift? CER driving schools can offer you one in brilliant wheeze from...
Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools in France does, by offering passengers in need of a lift just that, using up the empty...
View ArticleBETC is WARC’s most creative agency, Ogilvy is top network
BETC Paris has been named as WARC’s most creative ad agency in the world, topping its rankings for 2024. WARC aggregates creative awards across the world. BETC says: “Being number one is a huge honour...
View ArticleBETC points Norauto garage business in a new direction
Trying to do your bit to save the planet and drive a car ain’t getting any easier as municipalities try to obstruct them and car makers try to foist EVs on us that cost the earth and can only be...
View ArticleLacoste swims against Nike tide in new global campaign
The tennis season is getting into gear – Britain, or at least its media goes mad for two weeks at Wimbledon and then promptly forgets about the game – so we expect something special from Lacoste...
View ArticleDom Perignon enlists creators for an “eternal journey”
Champagne is having a hard time it seems, with sales down as the price goes through the roof (the two could, of course, be connected.) The mighty Dom Perignon is taking to the airwaves with ‘Creation...
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