Brands waffle away about helping people but how many actually go the extra mile to do so? CER driving schools in France does, by offering passengers in need of a lift just that, using up the empty seats as instructors take their pupils out for as spin. Another clever (and useful) idea from BETC Paris. ...
The post Need a lift? CER driving schools can offer you one in brilliant wheeze from BETC Paris first appeared on More About Advertising.